Services
Fractional DoS
Strategic Growth, Without the Full-Time Cost.
Heather Dwyer is a seasoned hospitality sales professional ready to step in as your Fractional Director of Sales — training your teams, creating compelling sales collateral, and designing efficient workflows that keep your sales efforts focused and productive.
With Heather’s flexible, expert support, your hotel can boost revenue and streamline operations without the overhead of a full-time executive.
Unlock Your Hotel’s Sales Potential
Partner with Dwyer Consulting Company to create impactful sales strategies, develop custom collateral, and empower your team to exceed goals - on your schedule.
What a Fractional Director of Sales Can Do for You
Develop compelling sales materiall - including presentations, proposals, and digital content - that resonate with your target audience and reflect your hotel's brand identity.
“Turning your brand story into persuasive sales tools.”
Sales Collateral
Team Training
Equip your team with the skills and confidence to exceed sales targets through customized training sessions that focus on effective communication, negotiation, and relationship-building.
“Empowering your team to close deals and build lasting client relationships.”
Conduct thorough market research to identify trends, assess competitor strategies, and uncover opportunities that position your hotel advantageously in the marketplace.
“Insightful data that informs winning strategies.”
Market Analysis
Sales Planning
Collaborate to set clear, measurable sales objectives aligned with your hotel's vision, and create actionable plans to achieve them, ensuring sustained growth.
“Focused plans that drive measurable results.”
Workflow & CRM
Streamline your sales processes by implementing efficient workflows and integrating CRM systems to enhance lead tracking, follow-ups, and performance analytics.
“Making every lead count with smarter sales processes.”
Interim Leadership
Provide experienced leadership during periods of transition or staff shortages, maintaining sales momentum and ensuring a seamless handover to permanent team members.
“Keeping your sales team strong during critical transitions.”
General Manager, Hotel Viata
